- What is a blog tour?
A blog tour is a way to publicise you and your book. You write guest blog posts or answer interviews which are then posted on carefully chosen host blogs on a set date.
- What are the advantages?
It’s great publicity which boosts sales! As you’ll be appearing on a different blog each day you have the chance to gain yourself new readers, let existing readers know about your new releases and get your work added to those all important to be read lists! You are given the opportunity to speak to readers and engage with them, increasing your chances of them checking out your books.
- What is a guest blog post?
A guest blog post is where you write something that will be of interest to readers, whether it’s about your writing process, your characters, your inspiration, etc. These are then posted on a host blog along with your book cover and buy links to make readers aware of you and your work.
- What should I write about?
See How To Write Guest Blog Posts for more information on this.
- Should I write something new for each stop on the tour?
You don’t have to, though it’s highly recommended. Some tour hosts will insist that your content is unique as sending the same thing out to more than one blog has several drawbacks: the search engines penalise for duplicate content, meaning your post is less likely to be ranked highly; it looks like you can’t be bothered to write new content; there may be people following you on each stop of your tour and they won’t be happy to see the same posts appearing and with each new discussion you have more chance of drawing in different readers as you’re giving them a new ‘hook’ and making them interested in you and your work.
- What happens after the post is made live?
The post will be publicised on social networks as outlined in the Blog Tour Packages information, but you will also need to publicise this yourself. Send emails to your friends, post something on your own blog and send out links via your own social networks. The more visitors you have, the better. Also, you must check back periodically to see if there have been any comments on your piece and answer them and any questions where applicable.
- How long does a blog tour last?
That’s up to you. Packages range from one week to four. For more information, visit the Blog Tour Packages page.
- What do I need to supply for a blog tour?
See Blog Tour Requirements for a list.
- Your prices are all in GBP – does that mean you only work for UK authors?
No, though I’m in the UK so you’ll need to pay me in GBP. Use a free currency converter to find out the rough cost in your currency. Then you can use PayPal to send funds to me in GBP.
- I want in. How do I go about booking a blog tour?
Visit the Blog Tour Calendar & Sign Up Page to find out what dates are available and send me your information.