How To Tag Another Page on your Facebook Page

Tagging is a great tool on Facebook – it’s a way of sharing the love, encouraging people to go and check out other pages relevant to yours. The pages you tag will also see that you’ve tagged them, and will hopefully respond in kind. It’s also rumoured that Facebook looks favourably upon pages that tag other pages. Obviously they change their mystical algorithms all the time, but it can’t hurt to try…

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So here’s how:

1. Navigate to your page (and remember I’m talking about your business/fan page here, NOT your profile):

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2. Start compiling your message, but stop writing just before where you want to tag another page:

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3. Input the @ symbol and start typing the name of the page you want to tag. Various options will start popping up as you type. Make sure you choose the correct one – as you can see, I’m given two options here as there are pages with similar names. Select the one you want and a link will be added to your message:

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4. The link is added to the page you’ve selected. You can then continue writing your message. When you’re done, click ‘Publish.’

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5. You’ll then end up with your message, with the other page tagged as a live link. Hover over it for more information on the page, and click through to test out your new-found page tagging skills!

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NOTE: It can sometimes be tricky to tag pages if they have an unusual name, or there are lots of other similar pages, and so on. A tip that sometimes helps is to go to the page you want to tag and look at their address in the search bar of your browser. It doesn’t always workbut if you input the name however you find it written in the search bar, that can help Facebook to find and tag the correct page. If a page hasn’t set their dedicated URL – for example http://www.facebook.com/lucyfelthousewriter and still has the default one, i.e. http://www.facebook.com/lotsofnumbersandgobbledegookhere it can make things seriously tricky. So avoid that on your own page, and make sure to set up your dedicated URL ASAP.

If you found this article useful, please consider sharing it with others. Thank you!

How to Schedule a Post on your Facebook Page

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NOTE: A Facebook page is different to your Facebook profile. This article applies only to pages. You can’t schedule on profiles.

1. Navigate to your page on Facebook.

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2. Compile your message as normal in the Status box.

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3. Click the little white down arrow next to the Publish button. Click Schedule.

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4. Select the date and time you want the post to go live. Click Schedule.

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5. And you’re done! Up until the time your scheduled post goes live, you’ll see a box towards the top of your page where you can access your scheduled posts.

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6. Click See Post to view all the posts you have scheduled. From here you can also edit or delete them if you wish.

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Happy Scheduling!

Lucy

Teaching at Swanwick Writers’ School in August

Hi all,

swanwicklogoI’m delighted to announce that I’ve been asked to teach a short course at Swanwick Writers’ School in August. The course is entitled PR and Marketing for Writers – Making Technology Work For You.

Here’s the information for the two hour course:

This informative course is designed to help you get the most out of technology in order to promote your books as quickly and effectively as possible—giving you more time to dedicate to the most important part… writing more books!

Topics that will be covered include:

  • Social media—posting to multiple accounts, scheduling in advance, using Triberr
  • Blogging—scheduling in advance, promoting via social media, making it easy for others to share your posts
  • Google Analytics—finding out where your website traffic comes from in order to concentrate your efforts in the best place

There will also be time allotted for a Q&A session where Lucy will do her best to answer your burning questions.

This particular course is on the 12th August, though the writers’ school runs all week and has a schedule jam-packed with fantastic sessions, workshops and tutorials.

For more information and to book your place, visit the Swanwick Writers’ School website.

What Is Thunderclap and Why Use It?

thunderclap

I’m sure some of you have seen messages and notes about Thunderclap floating around the web and wondered what it is. I know I’ve had several clients ask me about it, which is why I’m writing this post.

Basically, it is a free promotional tool (though there are paid options you can explore) to help you get the word out about something. For the purposes of this post, I’ll use books as an example, as it’s what I deal with.

You sign up for a free account at Thunderclap.it, and follow the simple instructions to set up your campaign. Use graphics from your book if you can, as that way you’re increasing visibility of your book to those that click through to support your campaign. Spend some time crafting your message, adding some relevant hashtags if you’ve got room – bear in mind that this message will go out once and hopefully to an awful lot of people, so you want it to have punch, something to really make people want to click on the link you’ve provided. I’d also recommend only opting for 100 supporters the first time around – it sounds like a small number, especially if you have lots of social media savvy friends, but it’s tougher than you think to get people to click that link.

Once you’re happy with what you’ve done, submit your campaign and wait for Thunderclap to approve it (you can speed this process up by paying, but I’ve never done this). Then, when approval arrives, the really hard work begins. You have to get supporters.

Supporters are the whole point of Thunderclap – they’re the ones that are signing up to send out your message on the date and time you’ve selected. I think, since Thunderclap is fairly new, that people may be shying away from supporting Thunderclaps as they don’t fully understand what it means. So, in a nutshell, here goes: supporters are pledging to help you, by donating a Tweet, a Facebook status or a Tumblr post (or indeed, any combination of those three). That’s all. They’ll see the message they’re pledging to send out, hit those support buttons, and, providing you get enough supporters to “tip” the campaign, their social media account/s will automatically send out the message on the date and time you’ve selected.

The point of all this? Well, since we’re talking books – it’s to drive sales. If you have an upcoming book, you can set something up in advance to go out on your release date – then you’ve got a while to promote the Thunderclap, get your supporters and then you’ll get a big boost on social media on the day, which will hopefully get people clicking those buy buttons and pushing you up the respective retailer charts. Cool, huh?

There is more to it than just getting the supporters, though. Sorry to complicate matters 🙂 Ideally you need supporters that Tweet/share/Tumble about books in your genre – so in turn their followers/friends/etc are more likely to be interested in your book. Also, it goes without saying that the more followers/friends/readers your supporters have, the more people are likely to see your message once it goes out. So if you can attract people with a large reach on social media, all the better.

But to keep things simple, maybe start out small, and once you’ve dipped your toe in the Thunderclap water and seen how it all works – you can be more adventurous next time.

Bottom line: make sure you’ve crafted a powerful message to go out, that will catch people’s eyes and make them want to click. Then sit back and (hopefully) watch your sales increase.

Want to see how it works from a supporter’s angle? Here are three Thunderclaps you can sign up for (and I’d be grateful of your help):

Timeless Desire – M/F erotic romance story

Little Boxes – contemporary romance novel

To Rome with Lust – erotic romance novel

I hope this has helped you. Feel free to share far and wide on the web, to help people gain an understanding of how it works. If I get lots of questions and queries, I may do another article at a later date with more specifics.

Happy Promoting!

Lucy

K D Grace Case Study

It the one year anniversary of Writer Marketing Services – yay! As part of the celebration, I’ve written up a case study of one of my clients who’s  been with me from the start. I give you… the super K D Grace.

I have been working as K D Grace’s publicist for a year now, and am pleased to say that we still have a good thing going! I work for K D on an ongoing basis – that is, I do what needs to be done at any given time. That means that round the times when K D has a new release, I’m very busy sending her books out for review, securing interviews, guest blog spots, updating her website and social networks and much more. In between those times, though, we still work together on various projects, including K D’s newsletter, publicising reviews she’s received, co-ordinating advertising and keeping K D and her books in the public eye.

Here are a few of the things that I’ve worked on for K D in the past year:


K D Grace says: Lucy Felthouse is one of the best things that has happened to my writing career. With her on board, I know the marketing and PR for my novels and my brand are in good hands. For me, that means a lot less stress and a lot more success. And best of all, it means I get to concentrate on the part I love best, writing the story.

The Initiation of Ms HollyThe Pet ShopLakeland Heatwave Book 1: Body Temperature and RisingLakeland Heatwave Book 2: Riding the Ether